Case Study


Want to see some real results...from a real client?  Tired of wasting money on social media "consultants" who think throwing vacation memes into your timeline is a full marketing plan?

We understand the vacation rental industry, and that's why our client list contains some of the largest vacation brands in the country.  We work with managers and brands who manage from 25 units all the way to thousands of properties in hundreds of markets.  And we can create strategies and campaigns that move the needle for your brand and help decrease dependency on the listing sites.  We have hard data to prove it.  

Facebook Messenger campaigns that are converting to direct bookings.  Full-screen immersive social media campaigns that directly channel past OTA bookings into direct bookings.  Highly focused messaging campaigns displayed to recent quotes from website traffic as well as VRBO/HA quotes.  All driving new bookings and inquiries independent of the major listing sites.  And helping your brand adapt and innovate for growth in this next cycle of changes in the vacation industry.

Take a look at what we've done in just under a year with a vacation rental brand in Florida's panhandle.  In 6 years of just letting their social media go at it's own speed they had amassed 1,800 fans.  Within 11 months with Stoke Marketing, we had blasted past 25,000 rabid fans, had booking inquiries rolling in through our Facebook channel, and had developed a strong user base of fans.  And we had developed a serious sales channel that was completely independent of the worries of Google Search changes, Booking.com/Travelocity/HomeAway program changes, etc.

Another vacation brand in South Carolina was having a review crisis on Yelp and other travel sites.  Within one month, we had TRIPLED the amount of reviews they had gotten in the previous YEAR!  They had multiple 5-star reviews to offset the handful of negative comments they had received from one dissatisfied client.  Another client saw their Google rating jump from 3.6 to 4.2 within 60 days.  And we added more reviews in 60 days than they had amassed in 8 years prior!

Want some crazy Reach and Conversion numbers?
In a 30-day span for one Vacation Rental Co, we drove a reach of 80,000 highly targeted eyes.  We started 209 new Facebook Messenger conversations about bookings, and drove 6,000+ clicks over to their website content via Book Now and Learn More clicks.

If your brand isn't seeing Likes/Comments in the thousands on your posts, sales conversions coming in through your Facebook and Instagram pages, and 5-star reviews consistently landing on the review sites that matter the most to you then feel free to reach out to us.  We are experts in getting you results, and freeing up time for your Marketing Team to focus on higher level tasks within your business.  Simply put, we are extremely good at what we do for our VR managers, and all at pennies on the dollar compared to the cost of hiring additional staff.  We're fiercely loyal to our clients, and will never partner with more than one brand in a region.  And we are selectively looking for a few more brands to join the Stoke family.  Contact us today to set up a quick interview to see if you're brand is a fit! 

 

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